The Benefits of Offering Free Wi-Fi to Customers

Customer expectations for in-store shopping have grown rapidly as more of us have switched to shopping online. Offering free Wi-Fi to customers is one way for businesses to tip the scales in their favour.

Customers now crave an experience with an edge over online shopping.

For brick-and-mortar stores and restaurants, this has led to free Wi-Fi for customers being widely adopted.

It is now seen as an essential element in improving customer retention.

But do you really need to provide free Wi-Fi for customers? And what benefits can a full fibre broadband connection bring to a retail store?

Do I Need to Provide Free Wi-Fi for Customers?

As a business owner, it is important to stress that you are under no obligation to provide free Wi-Fi for customers.

However, this decision could give any of your competitors an edge.

According to Statista, the number of worldwide public Wi-Fi hotspots continues to rise. Approximately 94 million users were reported in 2016. This has grown rapidly to 542 million in 2021.

There appear to be no signs of this growth slowing down. Offering free Wi-Fi to customers has simply become synonymous with the in-store experience.

Five Ways a Business Can Benefit By Offering Free Wi-Fi to Customers

1. Offering Free Wi-Fi to Customers Can Provide Important Data

Connecting customers to a dedicated Wi-Fi network has proven to be a valuable resource to business owners.

Offering free Wi-Fi for customers can give your business the ability to easily collect customer data.  You can then use it to segment customers accordingly.

As customers sign up for your free Wi-Fi, you can ask them to opt in to provide personal information such as names, email addresses, phone numbers, and more.


This data will help you build a better picture of your customer base, allowing you to target marketing towards their preferences.

With free Wi-Fi, customers are no longer unknown, and network admins of shops and stores can use data gathered through Wi-Fi logins to identify and segment their customers accordingly.

Just be certain that your business is closely following UK GDPR regulations.

2. Free Wi-Fi Can Enhance the Customer Experience

Free full fibre broadband connectivity can enhance customer experience and, in turn, increase retention.

As a business owner, you can use your customer Wi-Fi to push specific information such as store updates, special offers, and loyalty schemes directly to customers.

Some businesses even choose to use their Wi-Fi to offer in-store guidance on products (in the form of catalogues and menus) and services through the sign-in page.

This allows store owners to send out communications quickly and efficiently without needing to invest in more traditional forms of company communication.

3. Free Wi-Fi Can Increase Brand Engagement

Want to make your business more competitive? Managing and promoting the brand image of your business effectively is crucial. Especially in a retail environment.

As such, you want your customers to actively be engaging with your brand wherever they can. Introducing the social platforms that your business uses via your free Wi-Fi is a wonderful way of doing this.

Image showing popular social media platforms on a screen.

We recommend including engaging links to your Facebook, Twitter, Instagram, and TikTok account on your free Wi-Fi sign-in page.

You will then be able to monitor social KPIs to analyse the effectiveness of your communications.

4. Free Wi-Fi Can Help Market Loyalty Schemes

Smallbizgenius suggests over 70% of consumers are more likely to recommend a brand if it has a good loyalty program.

Marketing this loyalty scheme effectively to your customers via your in-store connection can be an effective way to get the word out.

5. Increased Local Visibility

Social visibility will be further amplified if your business is in a busy high street where lots of customers will be looking to connect to a network at once.

Your network will be seen by anyone within range of its Wi-Fi signal.

Local connections or hotspots provide exposure as consumers can quickly see which networks are nearby, as well as the names of the businesses that are providing them.


An image of the exterior of a cafe on a typical UK shopping street


This could be surprisingly effective if, for instance, your business is a small coffee shop in an area surrounded by big-name businesses.

Is Offering Free Wi-Fi to Customers Expensive?

Thanks to network advancements, it is now more affordable than ever to start offering free Wi-Fi to customers.

Our competitively-priced business broadband packages start at just £39.99 p/m for a 100mbps connection.

The installation of your full fibre network may even be covered by funding from the Gigabit Broadband Voucher Scheme (GBVS).

Get in touch to find out if you’re eligible

We’re one of the UK’s leading registered suppliers. We’ve already connected over 900 businesses and their surrounding communities.

We use the Gigabit Broadband Voucher Scheme (GBVS) provided by the Department for Digital, Culture, Media & Sport (DCMS).

The scheme allows you to upgrade to a full fibre network at no risk or cost to you. For more information on any of our services call 0333 305 7560

Alternatively, talk to a member of our team by visiting the  Contact page.

Local councils we work with

We work closely with local councils across the UK. Their digital inclusion teams assist communities that are struggling with their current connectivity.

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Friday 9am – 5pm


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L3 4BJ 

0333 305 7560

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